Creative writing, editing, and marketing for anyone

with a story to tell

I work with start-ups, executives, thought leaders, scientific and technical experts, and more to identify and develop content that your audiences will actually want to read. I bring a decade of experience in writing and marketing, which means you’ll always recieve quality content that keeps your strategic goals in mind.

Let’s craft content worth sharing

I specialize in creative assets such as thought leadership articles, video ideation and script writing, and brand awareness campaigns. Have a sticky challenge you’re not sure how to solve? I’m happy to consult on a regular or ad-hoc basis.

  • All good writing and marketing starts with a story. I’ll help you define and tell yours.

  • Don’t create content just to toss it in the internet abyss. Let’s work together to develop a content plan that packs a punch.

  • Never underestimate the power of good writing. I can draft copy or serve as a keen editor for content you’ve created.

  • Has your team struggled to find agency relationships that work? I offer consulting and training for those new to marketing (early career, non-marketing SMEs) to ensure internal and external teams are always on the same page.

Why choose Triceratops?

A strategy-first approach

I’m a seasoned strategist that understands how content should work with other marketing, PR, and communications initiatives to ladder up to your overall business goals.

Agency expertise — without the overhead

I bring experience in content marketing, public relations, and creative marketing agency environments — but without the pricey overhead or long-term commitment.

No hand-holding required

I deliver assets within agreed-upon timelines and keep communication channels open. I’m equally comfortable interviewing a busy C-suite executive or an anxious SME.

A no-fluff journalistic background

I pull on my background in journalism to do research, conduct effective interviews, and weave in narrative to ensure your work has substance.

B2B tech experience

I specialize in B2B tech subjects such as SaaS, AI/ML, IT infrastructure, cybersecurity, space and satellite tech, and climate tech.

Creative connections

I can connect you with (and project manage) graphic designers, video editors and producers, illustrators, and more. I’m also happy to coordinate with in-house creative teams.

Sample Services

Here’s a sampling of popular services. I’m happy to chat about anything not on this list or ways to bundle.

  • Messaging frameworks

  • Persona work / profiles

  • Content strategies

  • Thought leadership bylines

  • Video ideation and/or scripts

  • Brand awareness campaign strategy

  • Reports and eBooks

  • Case studies

  • Trainings for non-marketers

Who you’re working with

My name is Sarah. I’m a big picture communicator with a fondness for creative storytelling.

I bring a decade of writing experience that spans disciplines, subject matter, and business needs.

I’ve spent more than seven years working in content, creative marketing, and PR agency environments big and small.

Before that, I was a freelance journalist. You can find some of my published work in HuffPost, Discover magazine, The Atlantic, The New Republic, Pacific Standard, Profile Magazine, School of the Art Institute of Chicago, and more.

I earned my Master’s degree in Journalism from Northwestern’s Medill School of Journalism and studied Comparative Literature with a minor in French at the University of Virginia (Wahoowa!).

I love the Oxford comma and Reese’s Cups.

  • Sarah is one of my favorite creative sparring partners. She thinks BIG and can easily turn goals and ideas into cohesive, impactful marketing campaigns that will inspire leadership and move the needle.

    Lucia Giles, Content Team Lead at Megawatt Content

Ready to get started?

Curious about pricing? Want to see writing samples? Just ready to rumble? Reach out and I’ll be in touch within two business days.